Portfolio

This is a mix of some the work I’ve done recently which includes speaking, training, writing and website creation.


 
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SEO IS A FOUR LETTER WORD WITH BRIONY CULLIN

How can veterinarians develop a winning SEO strategy?

Join Covetrus Marketing man and dog father, Darragh Mullooly, as he chats to the best in the business about building a practice to be proud of. We meet with key opinion leaders from the worlds of animal health and marketing to help you maximize your veterinary practice.

This week, we’re in Glasgow with SEO and digital marketing strategist, Briony Cullin. Originally from the Land Down Under, this former lawyer fell in love and moved to the other side of the world...Scotland!

Briony knows exactly what you need to do to rank higher in search, and knows SEO can be daunting for some; let’s remove some of the fear around this, sometimes, mysterious acronym!

We’ve loved recording this episode of The Waiting Room, there is so much value, so many actionable tips you can implement right away. A massive thanks to Briony for joining us on this episode.

For more info on Briony, check out www.brionycullin.com/ or follow @glasgow_food on Twitter and Instagram.


tune into tourism: presented a webinar for highlands & islands enterprise

Expert: Briony Cullin, Freelance digital marketer (specialising inSEO, social media and strategy)

With over 800 million active users, Instagram is one of the most important social media platforms, has the highest engagement rate per follower, and a recent survey suggests nearly half of Instagram users use it to help pick their next holiday too.

We’ll cover

  • how to engage with customers to increase your visibility

  • Inspiring potential visitors and engaging with followers

  • The importance of quality and consistency of image design

  • Interacting and collaborating with fellow tourism businesses and destinations

  • And the role of influencers

 

THE LIST: REVIEWS + FEATURES

In June 2018, I researched and wrote a number of reviews and features for Lanarkshire’s edition of The Larder.

Features include: ice cream producers, meat producers and a feature on Plan Bee.

 

grow wild / royal botanic gardens, kew

In July 2018, I was commissioned to write a feature on The Blooming Good Garden of Readin’ in Easterhouse.

Read all about the wonderful space they’ve created over on the Grow Wild blog.

 

THE RED BUS - WEBSITE

I created a new website for The Red Bus which is mobile friendly and easy to update. The website showcases their wonderful buses as well and matches their brand.

The site is SEO-friendly and receives (on average) 5x more organic traffic from Google than the previous website.

 

The Glasgow Food Blog

I've been writing about my favourite spots to eat and drink in Glasgow for more than 8 years. Here's a little bit about what you'll find on my blog:

  • I only write about the places that I love. Life's too short to write whole blog posts about meh experiences. So if somewhere is mentioned on my blog, it's because I loved it and recommend it.

  • I only write about local, independent businesses. To me, they're so much more interesting than chains. I like to be able to give independent businesses a bit of love through the blog.

  • I work as a freelancer marketer. While I am contracted to work for a client, I do not post anything about them on my blog.