Briony Cullin is a freelance digital marketer helping independent businesses in Glasgow.
I'm reliable, professional and passionate. I have a range of services including SEO, social media and strategy.
Carry out a speed test of your site using Pingdom.
Set up Google Analytics. Remember to check back in about 24 hours to make sure it is collecting data about your site.
Set up Google Search Console. You will receive a message/email saying "Improve the search presence of your site" – follow each step in this email to finish the process. Again, check back in about 24 hours to make sure it is tracking the searches to your site.
Connect Google Analytics to Google Search Console. You can do this in the property settings of Google Analytics – there is a step-by-step article here.
Is your site HTTPS?
Create a spreadsheet and list all your possible keywords – your brand name, service, location, products, answers to FAQ for your business/industry, keywords people are currently using to find you, questions people might ask Siri/Alexa. Ensure you have a mix of short and long tail keywords.
Find out where are you currently ranking for your keywords. Always use an incognito window so your browser search history doesn't affect the results.
Where are your competitors ranking?
Make sure you have a great title and meta description for at least your homepage.
Create a list of all the tasks you need to do from the Woorank report, or work with your developer. Work through the list – even doing 1-2 things per week will start to make a difference.
Don’t try to do everything at once! And remember, SEO is a marathon, not a sprint. It may take a while to see results. Keep. On. Going!
I've also written a SEO-friendly blog post checklist
I'm planning a series of posts about getting started with SEO. If you'd like to receive updates, please sign up:
A great starting point to learn more about SEO
The Recipe for SEO Success
10 day SEO challenge
Beginners Guide to SEO
Search Engine Land
The periodic table of SEO success factors