WE Mean Business

SEO steps to get you started

  1. Use a tool like Woorank to get a free SEO report. They have a free 14 day trial - remember to cancel it within the 14 day period so you don't get charged. Download or print off the report.
  2. Carry out a speed test of your site using Pingdom

  3. Set up Google Analytics. Remember to check back in about 24 hours to make sure it is collecting data about your site.

  4. Set up Google Search Console. You will receive a message/email saying "Improve the search presence of your site" – follow each step in this email to finish the process. Again, check back in about 24 hours to make sure it is tracking the searches to your site. 

  5. Connect Google Analytics to Google Search Console. You can do this in the property settings of Google Analytics – there is a step-by-step article here.  

  6. Is your site HTTPS? 

  7. Create a spreadsheet and list all your possible keywords – your brand name, service, location, products, answers to FAQ for your business/industry, keywords people are currently using to find you, questions people might ask Siri/Alexa. Ensure you have a mix of short and long tail keywords. 

  8. Find out where are you currently ranking for your keywords. Always use an incognito window so your browser search history doesn't affect the results. 

  9. Where are your competitors ranking?

  10. Make sure you have a great title and meta description for at least your homepage.

  11. Create a list of all the tasks you need to do from the Woorank report, or work with your developer. Work through the list – even doing 1-2 things per week will start to make a difference. 

  12. Don’t try to do everything at once! And remember, SEO is a marathon, not a sprint. It may take a while to see results. Keep. On. Going!  

  13. I've also written a SEO-friendly blog post checklist

 

Did you know?

I'm planning a series of posts about getting started with SEO. If you'd like to receive updates, please sign up:

Great resources to learn more about SEO

SEO Nibbles
A great starting point to learn more about SEO

The Recipe for SEO Success
10 day SEO challenge 

Moz
Beginners Guide to SEO

Search Engine Land
The periodic table of SEO success factors

Ahrefs
How to learn SEO in 2017 (and stay sane)

Brian Dean - Backlinko
On page SEO: anatomy of a perfectly optimized page